Empowering Your Next Move

A holistic health solution dedicated to improving MSK patient outcomes through AI-powered, digital-first, human-centric care


apo takes a precision-driven approach that tailors treatment of MSK conditions to individual’s pain points and symptoms, ensuring every user experiences care as unique as they are.

The Facts

Built by patients and practitioners, for patients and practitioners

  • Founder & CEO

    Lauren was inspired to create apo in facing her own challenges with a chronic musculoskeletal condition. Battling intense pain with limited traditional treatment options, Lauren turned to natural remedies and holistic health. In a multi-year journey to regain control of her wellbeing, she explored a wide range of therapies and interventions, but it was only when holistic and integrated care bridged traditional medicine that true and lasting healing could take place.

    Lauren is committed to transforming lives through integrated care that supports both the body and mind, ensuring everyone can access the tools they need to live healthier, fuller lives.

  • Chief Technology Officer

    Following over two decades of enabling some of the most complex healthcare organizations in the world, including Haleon & GSK, Manny brings a wealth of experience and knowledge in technical design, process thinking, and user experience optimisation. Recently, as a Technical Vice President, Manny led the technology design, cloud enablement, modernisation and greenfield buildout of the biggest Consumer Healthcare company in the world as part of one of the largest divestments of a FTSE company to date. 

    Manny is passionate about the innovative use of technology and data to transform business processes and deliver the best outcomes for patients and consumers. He is also a staunch advocate for integrating holistic healing practices with conventional medicine.

  • Chief Medical Officer

    Dr Paul Grant is a former Consultant Physician and Endocrinologist by background and has a strong interest in the biopsychosocial model of illness, recognising the importance of holistic care in chronic disease management.

    He has been heavily involved in the field of digital healthcare and the utilisation of new technologies, including the development of Virtual Hospitals.

    Paul has recently completed a master’s degree in Medical Law and Ethics focusing on the governance of clinical-digital transformation and solutions, including AI in healthcare.

    Paul is the author of Gestational Diabetes Survival Guide and in his spare time is a Samaritans listening volunteer.

  • Strategic Consultant

    From working at some of the largest organizations in the world, such as Amazon, to stepping into his executive career to turn around a healthcare distribution firm, Aleks brings a wealth of experience and knowledge in compliance, healthcare commercial modeling, and organisational strategy.

    Aleks is passionate about improving wellbeing, especially through technology. Outside of work, he is a self proclaimed ‘health geek’ who loves keeping up-to-date with all thing natural medicine and holistic care. Aleks enjoys his practices in meditation, breathwork, food-as-medicine, deep sleep and cold exposure for both physical and cognitive benefits. He is a firm believer in natural medicine as a compliment to traditional approaches.

  • Advisor

    Mike is an NHS Trauma and Orthopaedic Consultant with a special interest in lower limb trauma and robotic assisted joint replacements.

    Outside of his work in the NHS, Mike is an exited Founder of Induction Healthcare PLC where he is now the Medical Director. Mike has a long track record of designing and scaling products to digitalise clinical pathways and improve patient care.

    Mike’s hobbies include cycling, playing football and believes staying active is the best way to stay physically and mentally agile. 

  • "As someone who has struggled with chronic MSK pain for years, stemming from violent injuries that necessitated multiple surgeries, the journey through a fragmented healthcare system has been incredibly challenging. I've never fully recovered, even after all these years. When I learned about apo's vision for a holistic, integrated platform that addresses not just the symptoms but the entire way of life, it was like a breath of fresh air. apo is what I needed then and it is certainly what I need now as I continue to seek recovery."

    Christina, Survivor and Chronic Pain Sufferer

  • "I am truly encouraged by the integration of apo's platform with current healthcare strategies. apo compliments ongoing efforts in traditional care approaches by adding a valuable dimension of digital and holistic care that enhances patient outcomes.’"

    Anonymous, Sr Executive at AstraZeneca

  • “As a dedicated MSK practitioner I am constantly seeking innovative solutions to enhance our offering to patients and position us at the forefront of care, and that is why I am particularly enthusiastic about apo. apo’s bespoke protocols embodying physical exercises, nutritional guidance, and mental health support is perfectly aligned with our care philosophy. Its emphasis on not just lasting recovery but preventive care is poised to decrease long-term healthcare costs, making it a crucial tool in our efforts to deliver superior outcomes.”

    Ed, MSK Practitioner

  • "As a CEO, the health and happiness of our team are paramount. apo aligns perfectly with our commitment to fostering a culture of proactive well-being. By addressing the root causes of issues rather than relying on interventions, we're investing in the long-term health and resilience of our team. Partnering with apo will be a game-changer, ensuring our employees feel supported, valued, and equipped to thrive. This isn’t just about productivity; it’s about creating a workplace where everyone can flourish."

    Rachael, Chief Executive Officer & Philanthropist

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 FAQs

  • apo is a digital health tool designed to provide holistic care for musculoskeletal health. It combines physical therapy, mobility training, mental health support, nutritional guidance, and so much more into personalised health plans that adapt to your unique needs.

  • apo is suitable for anyone looking to improve their musculoskeletal health, whether you are dealing with chronic pain, an athlete seeking performance enhancement, or a remote worker looking to improve posture and reduce physical stress.

  • apo uses advanced analytics to tailor your health plan based on your personal health data, lifestyle, and feedback. This allows us to continuously update and optimise your plan, to the moment a pain level shifts, to ensure it meets your evolving needs.

  • apo is designed to complement medical treatment, not replace it. It provides support and maintenance for musculoskeletal health in the comfort of home, but it is important to consult with a healthcare professional for medical conditions.

  • We are currently finalising the pricing structure. Please join our waitlist to receive updates on pricing and launch details.

  • You can join our waitlist by signing up through our website. This will ensure you receive early access information and updates about the launch.

  • Yes, apo is accessible on various devices, including smartphones, tablets, and computers, ensuring you can manage your health wherever you are.